A faster website is almost never the result of one clever trick. It is a handful of ordinary jobs done in the right order: ship the pixels you actually display, spend fewer bytes on each one, keep the first paint free of work the visitor cannot use yet, and stop once the numbers stop moving.
The ten tools below are the ones on this site. Each covers one of those jobs, they all run in a tab, and none of them need an account. Here is what each one is for, and the order that gets a page measurably faster in an afternoon.
What actually makes a website faster
Four things, in this order of impact for a typical content or marketing page:
- Image weight. Pictures are usually the heaviest thing on the page and the easiest to cut without changing a line of code.
- Image dimensions. An image has to be the size it is displayed at. This is independent of compression, and it is the fix people skip.
- What loads first. Fonts, third-party scripts and hero media decide when the visitor sees something useful, which is what Largest Contentful Paint measures.
- Stability. A layout that jumps as images arrive feels slow even when the bytes were cheap, and it is what Cumulative Layout Shift measures.
Notice what is not on the list: a server upgrade. Caching, a CDN and a faster host are real wins, but they are decisions about infrastructure. The four items above are decisions about files, and you can make all of them yourself today.
The ten tools, by the job they do
Each tool is free, works in the browser, and does one job. The four image tools carry most of the speed work; the rest earn their place in the same afternoon.
- Image Optimizer
Compress, resize or convert an image without an account.
Takes PNG, JPG, JPEG and WebP, up to 10 MB per file and 20 files at once, and shows the result against the original so you can judge the trade before you ship it.
- Image Resizer
Cut an image down to the size the page actually renders.
The single most effective speed fix that has nothing to do with compression: a 2400px hero displayed at 720px is wasted bytes that no encoder setting can recover.
- Image Converter
Move between PNG, JPG, WebP, AVIF and GIF.
Useful when a design system or a CMS dictates a format, or when you want the same picture in two formats for a picture element. 24 MB per file.
- Image Downloader
Collect the originals from a page you are rebuilding.
Part of the audit, not the fix: knowing what the current page ships, and at what size, is how you know which assets are worth the work.
- Code Diff Checker
See exactly what changed between two versions of a file.
Every speed pass touches templates, so a diff keeps the change small and reviewable, and keeps the last two comparisons for when you need to explain it.
- ColorLens
Name a colour from a picker, a hex code or an image.
The quiet workhorse behind a consistent UI: naming what you already use stops the slow drift of near-identical greys that nobody can maintain later.
- Palette Studio
Build a palette and export it as CSS, Tailwind or SCSS.
Lock the colours that must not move, reroll the rest, check contrast where it matters, then paste the tokens into the project instead of hand-copying hex codes.
- Color Palette Generator
Start from a curated palette instead of a blank page.
Curated sets by category for brands, campaigns and social work, so the starting point is already a decision you can defend.
- Password Generator
Generate strong passwords, optionally in the Vault.
Speed work usually means new staging URLs, new dashboards and new API keys. Strong passphrases belong in that checklist too; the Vault is the only part of the toolkit that asks you to sign in.
- FileDrops
Hand a file over on a link that expires on its own.
For the moment a project ends and the assets have to reach someone else. A drop link expires by itself, so nothing sits in a shared folder for the next two years.
Prefer a single entry point? The tools index lists all ten with the numbers that define them, and every tool page links on to the others in its discipline.
A twenty-minute pass, in order
This is the sequence that works on a real page. It is deliberately boring: each step makes the next one easier to judge.
- 01Measure one pageRun PageSpeed Insights on the page you care about most, then read the audit list rather than the score. You are looking for image weight, render-blocking assets and layout shift.
- 02Fix the largest image firstUsually the hero. Resize it to the largest size it is displayed at, then compress it. One asset often carries more weight than the rest of the page combined.
- 03Go down the listWork through the remaining images in weight order. Twenty images is a worse problem than one, and doing them in order means the page gets faster after every step instead of only at the end.
- 04Re-measure the same pageSame tool, same conditions, ideally the same time of day. A before/after pair you can point at is worth more than any claim about what optimization usually does.
The largest image on most pages is also the largest opportunity on most pages.
Fix it before anything else and you will usually see the difference in a single re-measure.
What free browser tools cannot do
Being honest about the limits is part of using them well. None of these tools will:
- Resize on the fly at request time. Optimizing a file is not the same as serving the right size to each device; that is a job for your framework or CDN.
- Fix your JavaScript. If the page spends two seconds on scripts, smaller images will not save it. Code splitting and third-party audits are a different conversation.
- Improve your hosting. Time to first byte is decided by the server, its cache and its distance from your visitor.
- Guarantee a score. A Lighthouse score is a snapshot of a page on a simulated device. It is a useful audit list and a poor trophy.
How to judge any free tool, including these
Five questions that separate a tool you can build a workflow on from one you cannot:
- Where does my file go? The colour tools, the resizer, the diff checker and password generation work in your browser — nothing is uploaded. The encoder tools (optimizer, converter, downloader) run on the server, in memory, and hand the result straight back rather than storing it. Know which one you are using, especially with client work.
- Does it need an account? None of these do. Only the Vault and the FileDrops dashboard ask you to sign in, and only when you want something kept.
- Will it watermark or downgrade the output? If a tool changes your image beyond the setting you chose, that is a defect, not a feature.
- Are the limits stated? A tool that hides its file-size ceiling wastes your time at the worst moment.
- Can you verify the result? Side-by-side before and after, and numbers you can read, are how you decide — not a badge that says “optimized”.
Compress, resize or convert an image — and compare the result.
No signup, no watermark, no stored copy. Ten megabytes per file, twenty files at once.
Open the Image OptimizerQuestions, answered
Free tools and faster sites, answered.
Clear answers for choosing, converting, and publishing the right image format.
| If your page is slow because… | Start here | Then |
|---|---|---|
| Images are heavy | Image Optimizer | Re-measure the same page |
| Images are far larger than they render | Image Resizer | Compress the resized file |
| A template or CMS fixes the format | Image Converter | Check the output visually |
| You inherited the site and don't know what it ships | Image Downloader | Work down the weight list |
| Every change feels risky | Code Diff Checker | Keep the change small |
